Como o filme “Ainda Estou Aqui” pode influenciar o turismo brasileiro?

[{"selector":"#anim-a90fc7c4-bb72-49ad-a5c8-91b02413dd39","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c72267d2-1c3c-4a52-b8f7-20d16432ed33","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d5465e46-9a87-450e-b1ec-beb4b6369ae2","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-cfa8b092-f71c-4973-baed-4ae067938d6f","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] Divulgação/Sony Pictures

[{"selector":"#anim-902bec18-580a-41ba-bbb4-611b06974b88","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dd3bfb82-87bc-4e96-ab13-02ac209a8356","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-09fa3ac9-9057-40fe-9115-e941b0e98c31","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-793903e8-bbe1-4e85-83bb-f005da17dfe7","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] A tendência de set-jetting , que leva turistas a conhecerem cenários de filmes e séries, tem crescido no mundo todo, segundo apontou a pesquisa Unpack 2025, feita pelo Grupo Expedia Freepik

[{"selector":"#anim-6f59bd7f-758a-4125-a15d-8ad5c55b2df4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9b0e046b-d743-457e-941f-1ae904e02bde","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1649b455-a35f-44a8-8a7b-7a69c52f0021","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-e6480e89-10e4-41aa-a3f0-ac037a7b2310","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] rawpixel.com/Freepik Dois terços dos 25 mil viajantes entrevistados afirmaram que filmes, serviços de streaming e programas televisivos influenciam na escolha do destino

[{"selector":"#anim-41432267-259b-45e9-bbf3-b144c914627f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c9c13b51-1f4b-45bf-a27f-1cff7d309396","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-835fa42f-bb20-444f-bfdd-92124e5868b8","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-638c8897-9d23-48a6-8cb3-e716c27b9b01","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] O sucesso do filme “ Ainda Estou Aqui” , de Walter Salles, vencedor da categoria Melhor Filme Internacional no Oscar 2025 , pode fazer parte da estatística e influenciar o turismo no Brasil Mike Coppola/Getty Images

[{"selector":"#anim-35d2a59a-ab62-4e03-b862-98249108048e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-11d3fac6-db97-49bf-a4c8-1b815a0670ce","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f24f4a47-8ddb-4fe2-8c51-8c71764fc68c","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-6ffdab16-c38c-4b85-9dde-fa0c6e8f471e","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-01ca027d-ee5a-4010-86f9-13f12b233c1f [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(-44.680583462050436%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Luiz Trigo, professor e pesquisador de turismo e cultura da USP, afirmou que visitações a locais de “Ainda Estou Aqui”, filmado entre o Rio de Janeiro e São Paulo, podem ser mobilizadas se houver organização do setor público ou privado Divulgação/Sony Pictures

[{"selector":"#anim-a312e330-95ff-49c8-9045-a78b3300e5c0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ff37ed1f-4242-427c-b5da-67fe3e58d36c","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-86ae7c22-cdd5-43ce-ad13-df1b50dd08cf","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-7ea51acc-e58e-4b1f-97f5-3dbae15a77d6","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] “É preciso que os agentes de viagens e organizadores de roteiros estejam bem informados e conheçam as peculiaridades desses locais e saibam inseri-los nos contextos históricos e políticos”, diz Luiz Divulgação/Sony Pictures

[{"selector":"#anim-0ee32b4e-aab4-4414-9ab5-c920a858b2cb","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e6f84f22-6b29-4e36-9514-d5f1fa754988","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-88c3f94d-5019-424d-b83d-4f816690b664","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-04f9872f-dc16-459f-b6bd-d0d8c6942d31","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-e7be452c-a861-4732-be45-4f3afe7fae1e [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(42.8211096413045%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Agatha Abrahão, diretora-executiva da agência Stella Barros Turismo, afirma que esse movimento turístico a partir de “Ainda Estou Aqui” acabou de começar Divulgação/Sony Pictures

[{"selector":"#anim-776b69c7-f0d4-4ca0-accf-b1abc8e1e5a8","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fd91d66c-8e50-4676-9d2a-5a60ef9e1580","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c7a7e4d7-169f-492c-8715-de5912c2c713","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-3a5960a1-0a8d-4dcf-a47d-fc2f9506dc2f","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] “A gente ainda não viveu o efeito total do cinema nesse ciclo [do turismo], que ainda é importante: o de influência, decisão, compra e embarque”, explica Agatha sobre o processo de set-jetting do filme Divulgação/Sony Pictures

[{"selector":"#anim-04fb26c7-4789-47df-bede-116cc3270451","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-07481950-31a7-44e8-abb2-81a3fb1f0b2d","keyframes":{"opacity":[0,1]},"delay":0,"duration":1500,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-049ac199-ebbb-42d9-8157-93c448c16480","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-38227f65-dbf8-4b92-bc36-2361ad6380bf","keyframes":{"transform":["scale(0.3333333333333333)","scale(1)"]},"delay":0,"duration":500,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-1ac5bf91-2c26-4623-8def-c36f2119b6bd [data-leaf-element=\"true\"]","keyframes":{"transform":["translate3d(32.14285703406534%, 0, 0)","translate3d(0%, 0, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] Mesmo assim, a casa usada para as gravações do filme no Rio de Janeiro já virou ponto turístico. Em São Paulo, o túmulo de Eunice Paiva ganhou um passeio gratuito com guia turístico Tomaz Silva/Agência Brasil

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